UI/UX Design || 2021


Kaus is a multifaceted insurance provider offering coverage to its clients for over 30 years working through regional agents, selling the policies to them instead of directly to customers. With the rise of the internet and personal devices, Kaus has been losing ground and want an up to date website that’s easily browsable with the ability to filter by basic values, such as age range, income range, or number of people (individual, families, etc.).

For this project I was tasked with designing a modern and fresh logo for the company in addition to a fully responsive e-commerce website that is not only visually pleasing, but allows users to browse all of the Kaus products and easily filter by relevant data.

*This is a hypothetical project for DesignLab’s UX Academy - all the information above is completely fictional. “Kaus” does not exist at all.


Research methods: competitive analysis, secondary research, user interviews, user surveys

Define: project goals, feature roadmap

Ideation: task flow, user flow, wireframes

Design: mood board, branding, UI kit, high-fidelity wireframes

Test: prototype, usability testing, affinity map, priority revisions
My role(s):
UX researcher
UI designer
UX designer

User Experience

Site Map:
Main Task Flow:

User Persona