Pizza Morte is the brainchild of world-renowned ceramicist Miles Nieslon, most well-known for his work at Munktiki. Based out of Astoria, OR, Pizza Morte is a new project for Miles focused around his highly sought-after pizza skull ceramic mugs. The website will allow customers to place custom orders with “toppings” of their choosing, which Miles will then make by hand to order. The overall image of the brand, and subsequently the website, is very edgy and a little dark considering the subject matter. Having a website will allow Miles to reach a larger audience for this new project and help him expand his every growing business.
For this project I was tasked with creating branding for Pizza Morte in addition to a fully responsive e-commerce website that allows customers to create and buy custom mugs that are made to order.
*Pizza Morte's website is currently in development and should be launched later in 2021.
Research methods: competitive analysis, secondary research, user interviews
Define: project goals, feature roadmap
Ideation: task flow, user flow, wireframes
Design: mood board, branding, UI kit, high-fidelity wireframes
Test: prototype, usability testing, affinity map, priority revisions