Reel Estate is a project that I was hired for by a real estate tech start up that wanted to develop a TikTok like app specifically for the real estate market. The concept was to provide realtors with a new platform to showcase their listings in a way that's more interactive and compelling outside of the normal website listings pages you find on Zillow or Redfin. Reel Estate also promoted user engagement was it encourage watchers to interact with the listing itself as well as the realtors. Once the proof of concept was completed the design was handed over to the design and engineering teams for development.
Research Methods: competitive analysis, secondary research, user interviews
Define: project goals, feature roadmap
Design: mood board, branding, UI kit, high-fidelity wireframes
Test: prototype, usability testing, affinity map
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